Blog Details

  1. Home
  2. Blog Details

From Long-Tail to Local: Which SEO Keywords Should Your Startup Target?

Choosing the right keywords is crucial for startups aiming to improve their online visibility and attract the right audience. Keywords are the terms people use in search engines, and targeting the right types can significantly enhance your search engine optimization (SEO) efforts. This blog provides an overview of various keyword types, helping you determine which ones your startup should focus on.


Types of Keywords

Understanding the different types of keywords can help you create a more effective SEO strategy. Here’s a breakdown of the main keyword types:

Short-Tail Keywords

These are broad search terms typically consisting of one or two words, such as "shoes" or "digital marketing."

  • High search volume
  • High competition

Long-Tail Keywords

More specific phrases with three or more words, like "best running shoes for flat feet."

  • Lower search volume
  • Higher conversion rates due to specificity

Informational Keywords

Used when users are seeking knowledge or answers to questions, e.g., "how to start a blog" or "what is SEO."

  • Help establish authority
  • Lower immediate conversion rates

Transactional Keywords

Indicate intent to take action or make a purchase, such as "buy Nike shoes" or "book a hotel room."

  • High conversion potential

Commercial Keywords

Used by users comparing options, e.g., "best CRM software" or "top smartphones 2025."

  • Valuable for attracting decision-stage customers

Navigational Keywords

Used to find a specific site or brand, like "Facebook login" or "YouTube."

  • Less relevant unless your brand is well-known

Local Keywords

Include a geographic location in the search, such as "Italian restaurant in Delhi" or "web design services near me."

  • Essential for local visibility
  • Attract nearby customers

Branded Keywords

Include your brand name and its variations, like "Nike shoes" or "Coca-Cola drinks."

  • Useful for brand recognition
  • Capture traffic already familiar with your brand

Negative Keywords

Terms you want to exclude to avoid irrelevant traffic.

  • E.g., Exclude words like "cheap" or "discount" if you sell premium products

Geotargeted Keywords

Similar to local keywords but broader, like "best coffee shops in Mumbai."

  • Help target regional markets


Which Keywords Should Your Startup Target?

✅ Focus on Long-Tail and Local Keywords


Long-Tail Keywords

  • Identify niche topics relevant to your business
  • Use tools like Google Keyword Planner to find specific, high-converting phrases
  • Create valuable content around these keywords


Local Keywords

  • If your startup serves a specific geographic area, use those locations in your content
  • Optimize your Google My Business listing
  • Engage with your local community through events and online forums


Conclusion

Targeting the right SEO keywords is essential for startups looking to enhance their online presence and connect with potential customers. By focusing on long-tail and local keywords, you can drive targeted traffic that converts while establishing authority in your niche.


At Rashi Network, we specialize in helping startups identify and implement effective keyword strategies tailored to their unique needs. Let us assist you in navigating the world of SEO and achieving your business goals!

-->